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  • Writer's pictureKhushi Awasthi

The future of fashion modeling: synthetic models explained

The world of fashion has always been about pushing boundaries and creating new trends. And in recent years, the industry has been embracing a new trend that could completely revolutionize the way we think about modeling. Synthetic models, also known as digital or virtual models, are becoming increasingly popular, and it's not hard to see why.

Synthetic models are computer-generated characters that can be customized to look like anything. They have the same level of detail as real models and can be animated to move and pose in a lifelike manner. This means that fashion brands can create their own unique models, each with their own distinct look and personality, without having to hire real people.

But why are synthetic models becoming so popular in the fashion industry? There are a few key reasons:

Sustainability: The fashion industry is notorious for its environmental impact, and synthetic models offer a way for brands to reduce their carbon footprint. By using digital models instead of real ones, there is no need to transport models to different locations for shoots or to constantly create new clothing samples for each model. This can greatly reduce the amount of waste generated by the industry.

Inclusivity: One of the biggest criticisms of the fashion industry is its lack of diversity. Synthetic models offer a way to address this issue by allowing brands to create models of different ethnicities, sizes, and body types. This means that more people can see themselves represented in fashion, which can have a positive impact on self-esteem and body image.

Cost-effectiveness: Hiring real models can be expensive, especially for smaller brands. Synthetic models offer a cost-effective solution, as there is no need to pay for models' time or travel expenses. Brands can also create multiple models for the cost of one real model, which allows for more experimentation and creativity in campaigns.

While there are many benefits to using synthetic models, there are also some concerns that need to be addressed. One of the biggest concerns is the potential for synthetic models to perpetuate unrealistic beauty standards. If brands create models that are too perfect or unattainable, it could have a negative impact on people's mental health and self-esteem.

Another concern is the potential for synthetic models to replace real models altogether. While it's unlikely that this will happen anytime soon, it's important to remember that real models have their own unique talents and personalities that can't be replicated by a computer program.

So, what does the future hold for fashion modeling? It's hard to say for sure, but it's clear that synthetic models are here to stay. As technology continues to improve, we may see even more realistic and customizable models that can be used in a variety of industries. However, it's important to remember that real models will always have a place in the industry, and that inclusivity and diversity should remain a top priority for brands.

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